The only reason that football fans around the world pay as much as they do to follow their team's varying efforts on the pitch is sentiment. If there's no room for that in football anymore then it really is all over for the game. Sentiment is why a club like ours, which has been struggling for so long, still has massive support. If we looked at it rationally, no-one would bother turning up!
I was fortunate enough to attend a corporate hospitality match a few years ago, as part of a player sponsorship package. Meeting Mick Jones was one of the highlights of the occasion for me. These events do a lot to reaffirm supporters' faith in the club, and involving Leeds legends adds value to them, thus encouraging greater returns. For the limited appearance fee they receive, these ex-players do a lot to enhance corporate events.
The whole point of a club is that it is just that - a club, rather than merely another business exercise. Retaining the services and connections with players like these is a significant part of being a club, to which supporters will want to remain attached and support.
I'm afraid this is another one in the "goals against" column from Mr. Cellino. Perhaps before stirring resentment among our loyal and trusted retainers, he could have resolved other more pressing matters such as :
a) David Haigh's winding up order, the outcome of which I was expecting to hear something about today.
b) The outcome of the court case in Sardinia, the written findings of which are due - as far as I can establish - in just over a week's time.
Both of these could have a far greater significance on the future of the club and his ownership than dispensing with the services of great Leeds players of the past.
Great post, totally agree, this has to be a pretty short-sighted decision. In the scheme of things, these players must bring in 10 times more than they are paid.
The alternative would be to hire them on a weekly basis, but I imagine that could turn out to cost more in the long run!
It would appear that Cellino does not have the right idea about just how intrinsic players such as Hunter, Reaney and Jones in particular, are to the history of our club and like you say how contributory they are to the massive fan base we still have!
All clubs have past players who are still a part of the club and help to maintain their histories and their ethos!